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Athlete X

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The Choose Kind project was born out of a need to improve the mental health of the world.

What began as a 12 days of Kindness social media campaign has grown into a movement that aims to positively impact the world using the message of Choose Kind.

The social media campaign grew into a goal to sell 250 custom t-shirts to raise over $5000 for the Kai Eardley foundation.

Explore our products below with 100% of the profits from our Choose Kind products going to the Kai Eardley foundation.

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Ladies AX Shirt WhiteLadies AX Shirt White

Ladies AX Shirt White

$30
12 quick and easy frittata recipes

12 quick and easy frittata recipes

$0
Guide to calories

Guide to calories

$59
Womens Athlete X Shirt EcoWomens Athlete X Shirt Eco

Womens Athlete X Shirt Eco

$35
Mens Athlete X Shirt EcoMens Athlete X Shirt Eco

Mens Athlete X Shirt Eco

$35
Kids Athlete X ShirtKids Athlete X Shirt

Kids Athlete X Shirt

$30
Kids Choose Kind ShirtKids Choose Kind Shirt

Kids Choose Kind Shirt

$30
Womens Choose Kind Shirt EcoWomens Choose Kind Shirt Eco

Womens Choose Kind Shirt Eco

$35
Mens Choose Kind Shirt EcoMens Choose Kind Shirt Eco

Mens Choose Kind Shirt Eco

$35
Weightlifting fundamentals workshop

Weightlifting fundamentals workshop

$90
UNISEX Choose Kind Crew SweaterUNISEX Choose Kind Crew Sweater

UNISEX Choose Kind Crew Sweater

$63
AX HatAX Hat

AX Hat

$30

ATHLETEX

THERE'S AN ATHLETE
IN ALL OF US

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