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The Choose Kind project was born out of a need to improve the mental health of the world.

What began as a 12 days of Kindness social media campaign has grown into a movement that aims to positively impact the world using the message of Choose Kind.

The social media campaign grew into a goal to sell 250 custom t-shirts to raise over $5000 for the Kai Eardley foundation.

Explore our products below with 100% of the profits from our Choose Kind products going to the Kai Eardley foundation.